Hi, my name is Natalie and I am the owner of VIAS.
I began the ideation of VIAS in 2019 and then launched in 2020. This business began out of my love and want for high quality, affordable outerwear and it soon became my vehicle for empowerment and good will.
As soon as I began planning, I knew I wanted VIAS to be bigger than I. The first words I wrote down in my ideation notebook read, “I will have no business unless I am making a positive impact in the world somehow." I decided I wanted VIAS to not only be a representative of my love for fashion but also for my satisfaction in empowering people, drive to help the less fortunate, and responsibility in protecting the planet.
Our tagline, "Reveal Your Light", grew out of my belief that everyone has a unique light within that needs to be nurtured through self-love and discovery for it to grow so bright that it pours out, past insecurities and doubts, and illuminates other's paths.
My hope is to spread this message and have you wear it loud and proud, knowing that we all need to work together to create a brighter tomorrow.